New Book Title!

​I already had to change the title, after a little test marketing last week.
After seeing the original title, you told me The Theory of Reality looked like: The Theory of Relativity. This would be death for book sales, as potential readers scanned Amazon, it would scare people away who thought it was a heavy-duty physics book.
And some of you told me it looked like: The Theory of Realty.
The subject is not Einstein or real estate, although both get passing mentions in the book.
 
The new improved title: The Theory of Separation.
It is a better title. It more accurately describes what the book is about.
What does it mean? What is separated?
You’ll have to read the book.
 
As you may remember, the premise of the book is that Jimmy Sizemore, of Be Sincere Even When You Don’t Mean It, gets a call from his agent, who is desperate for a hit book. Artificial Intelligence is beginning to threaten the traditional publishing industry, and Jimmy is asked to write a Self-Help book from his unique perspective.
 
Jimmy has never read a Self-Help book, so he researches the field. In The Theory of Separation, Mr. Sizemore gives his own view on the history of Self-Help before revealing his Theory, which he feels is just what the world needs right now.
 
The book is in the form: by Jimmy Sizemore, as told to Jim Flynn.
 
Self-Help books are really about the author selling themselves as the reader’s answer. So, most of these books, from Dale Carnegie to Tony Robbins, have the author’s picture right smack dab on the front cover.
 
Artist Shaun Hutchinson is working on a portrait of Jimmy Sizemore to put on the cover.
 
We’re shooting for a September release.