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The Button That Knows You're Getting Older

3/7/2026

 
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One day you wake up and realize something disturbing.

Every company in America now wants a monthly subscription.

Music.
Movies.
Cloud storage.
Coffee delivery.
Your car.

At this point I’m expecting my toaster to send me a message:
“Your bread access has expired. Please upgrade to Premium Toast.”

And then I realized…

The smartest subscription business ever invented is that emergency button people wear around their necks.

Think about it.
They don’t sell the button.
They sell the monthly panic plan.

Some guy in a boardroom pitched this idea and immediately retired to a swimming pool.

Which is how I ended up writing a short comedy book called Press The Button.

It’s about aging, technology, ridiculous inventions, and the strange modern world where every device wants a password and every company wants to bill you forever. And my experiences writing about that stuff.

The book started as an audiobook and now exists as a small paperback you can read in one sitting.

Because attention spans today are roughly the length of a microwave beep.

If you'd like to check it out:

www.amazon.com/dp/B0GR9HLFDK

And if something goes wrong…
Press The Button.
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Photo of a satisfied reader. 
1 Comment
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Bob Warseck
3/7/2026 09:51:17 am

Loved the book. Totally. And I completely agree with all the reviews on the back cover. The only thing I don't agree with is that pickleball noise is infinitely worse than MRI noise. Living as close to a pickleball court as I was in an MRI (before I learned of "open MRIs"), I feel closer to going mad when the picklers start up at 8:00 then I do after 30 minutes in the MRI. And any mention of pickleball makes we want to PRESS THE BUTTON.

PS: What did Alex say to you?

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