Stop The Presses!

Amazon doesn't really use presses. It's more like laser printer technology, but you get the idea, right?

I had finished Press The Button, and was making the finishing touches for a January 4th release. I put it aside for a couple days then read it. It's funny...but I'm not sure it works as a book.

I have a paid marketing consultant who I talk to once a year. She gave me an idea six years ago that made me five figures, so I pay attention to her.

She reviewed Press The Button, and after a discussion we agreed: it's written to be spoken, like stand up comedy. Or read in short bursts.

I have loyal readers who get every book, and I didn't want to burn them out to the point of exhaustion, especially when I have a new JR Johnson novel coming out in March. That's a real book, the one I want people to focus on.

So here's the new plan:
I'm serializing Press The Button here on my weekly blog posts.
At the same time I'm starting a YouTube channel on which I read chapters of Press The Button.
We'll see how it goes. If there's demand, maybe I'll publish a paperback and do an audiobook.

I hope this project entertains people who've been with me all this time, and introduces my style to new people.
The message: I write novels too. Darker. Same voice. More bodies hitting the floor. 

Below is an excerpt from Press The Button. It's not the very beginning. I'm going to jump around the book.


                        **********************************************************************

​So here’s the deal.
I’ve got decades of material--
books, blog posts, half-finished ideas,
and jokes I wrote on napkins…
during mandatory workplace sensitivity training.
Which—full disclosure—I did not pass.
 
I’m not dumping all of it in here.
You’re only getting the best parts.
The A-sides.
The stuff that actually made people laugh--
or shoot iced tea out their nose.
 
Each bit stands on its own.
And honestly…
you won’t remember most of it anyway.
Because you, dear listener,
now have the attention span of a salamander.

And not the smart salamanders either.
​I'm talking the ones who can't figure out which end is the front.

questions or comments? click here to reach me:
​
​[email protected]