Mead? or Mead Lite?

Mead: The Drink I Thought Went Extinct With Vikings

Last week I was joking around and asked if you could buy mead in a package store. You know, mead — that honey-based alcohol people drank in the Middle Ages, back when “entertainment” meant standing at a campfire trying to convince people that you saw a dragon or mermaid...maybe after some mead.

Kind of early stand up comedy. "Hey, you're a great crowd! Anybody here from Atlantis?"

But no. Turns out you can buy mead. Real mead. Bottled, labeled, and available right here in my home state of Connecticut. Some of it even comes in fancy wine bottles, with names like “Dragon’s Breath Reserve,” maybe with a target demographic of the Dungeons & Dragons crowd.

Apparently there’s a whole mead renaissance happening. Hipsters with beards are brewing the stuff in small batches. There are mead critics who write reviews like, “floral and earthy with notes of Norse nostalgia.” Well, that's better than saying, "tastes like the alcohol content was enhanced with antifreeze."

I'm thinking money making opportunity. There doesn't seem to be any low calorie mead. Here's the pitch: Mead Lite. "Less filling so you aren't bloated when you start plundering and pillaging."

I've already come up with the first authentic advertising campaign, as illustrated above. I'm assured that most Viking Women looked like this.
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When not thinking about mead I'm working on Code Name: Nobody.