Goals for 2025

To reach you goals for the year, one thing is crucial:
You need to have goals.

First, I'm going to finish recording the audiobook version of You Look Good for Your Age. The audio version is quite different than the original written book, so I'll have to publish a second edition paperback. New! Improved!, Now with more jokes! If you already bought the book; thank you, and please consider getting the audio version.

Second, and this is a big one: Finish the fourth JR Johnson novel and decide what to do with the first three books. I had taken the books off Amazon with the intention of rewriting the whole series. I am reviewing that decision with a couple people I trust, and I am also having my once annual paid session with my writing consultant. It's expensive but worth it, like getting a once a year tune up on your golf swing from a professional--instead of the guy you play with who just read a chapter in Ben Hogan's book.

Third, I've got to refocus on advertising, especially the golf books. A few years ago Facebook advertising was extremely successful at targeting specific markets, and I sold a lot of copies, especially of Hit Your Second Shot First. Then the algorithms changed, and it doesn't work anymore. I've reached out to a few marketing types to see if I can get help. If you know anybody, please email me.

Fourth, I've got to go out a speak more, go out and pitch my books. I'm working on getting more speaking gigs.

BTW, I thought last week's blog headline in Sanskrit would be a dud, but an unbelievable amount of people have visited the website this week. How do you say JR Johnson in Sanskrit? It could be big. 

Get ready for golf season--give this to a golfer, Or try the excellent audiobook version

Click to go to Amazon book page:

www.amazon.com/dp/B09CGMTCBQ

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Questions or comments to:
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